Decathlon

Internship

Graphic design & UI

Roles & Responsibilities

Create communication standees for events and initiatives.
Redesign the Decathlon employability website.
Design layouts India board meetings PPT and new idea pitch layouts.
Record videos and take photos of Decathlon warehouses.
Redesign birthday and milestone employee recognition posts.

Project Context

June 2023– July 2023
Summer Internship at Decathlon

Tools Used

Figma
Spline
Illustrator
Photoshop

Internship Experience

During my summer internship, I worked with Decathlon teams in Malur and Anubhava. I met Hemanth Mudadla (Logistics director), and Mani Gopi from HR, who assigned me responsibilities. I also interacted with Various leaders Ncar Joythis Jagjevva Wcar Kripa Nagrajan like Rajiv and Saurabh Tajane, Nagarjun along with designers like Anwesha Sen(Brand designer) and Keerthna Raveendran (Image leader) Bharat sevraj(UI UX designer)

Goodies

Works

Standiees

For

Sustainable future

Employability programme

"Blurry? Yep. Taken with an old smartphone, But #100% original

The Purpose

Created standees for an employability program where individuals from NGOs participate in a training program to understand the company's operations. This program last either 6 months or 1 month which enables NGO participants to familiarize themselves with the company and potentially join its workforce.
Additionally, I've designed a standee showcasing our commitment to a sustainable future, aligning with Decathlon's focus on sustainability. Our employees actively participate in social initiatives such as tree planting and local cleanups, making positive contributions to the community."

Glimse of Process

#BluePrint

Sustainable future standee

Emphathise

Goal: Educate exhibition visitors about Decathlon’s sustainability initiatives, including plastic waste reduction, tree planting, and green transport.

Feelings to Evoke:

Awareness, Inform visitors about the importance of sustainability and how Decathlon is contributing to these efforts.

Define

Showcasing Decathlon’s commitment to sustainability and invite visitors to learn more about the company’s initiatives.

Target Audience: Exhibition attendees interested in sustainability, environmental practices, and Decathlon’s role in promoting these values.

Ideate

Usage of strong visuals and impactful image evidence to represent sustainability initiative.

Including short content that highlights the benefits of the initiatives.

Design

Organize the standee into division sections,

Usage of principles and elements of design to create the creative

Test

Tested the standee’s placement at the exhibition used to ensure visibility and effectiveness.
Earlier Gather feedback of the overall design & look did last min changes

Dissecting Design

Creating First impression like starting to tell a story

Rhythm & balanced text includes info which a person can read

<Shape>

circles are vital to achieving balance and symmetry

PPT Layout (Idea pitch)

<Text>

Italics + bold are a way to emphasise specific words to direct the reader's attention

Problem: Customer is unable to install a product
Idea: Decathlon teams up with easy-fix experts to contact customers when they receive Decathlon products.
Project under Saurabh Tajane

PPT's

Layout

NCAR mid year status

Birthday and Mileston Post

Magazine

Decathlon Mid year magazine design 2023

Poster

Store hub opening

Product tags

Steve dykes visit to Bangalore warehouse hence putted up an installation of the products which had sold the most

Inspiration

"Daag Acche hai"

As Inspired by the quote My design decision was to use irregular outer shape for the product tags which reflects a thoughtful intention to break away from conventional design shape, and "good to be irregular"

The Difference

Not only is it different from others tags,
But every product tag is telling its story:

Where it was produced
What processes it has gone through etc

Received recognition

Outcomes

During my internship, I had the opportunity to meet a diverse group of individuals, including warehouse workers. I conducted interviews like podcast, fostering professional relationships along the way. Additionally, I participated in friendly frisbee matches, taking part in tournaments organized between Decathlon offices, which added a fun element to my experience.